Internet advertising is a set of tools for delivering promotional messages to people worldwide using internet as a global marketing platform.

As web technologies evolved in the 1990s, internet advertising appeared as a virtual equivalent to traditional marketing methods like TV and radio ads, newspaper advertising, billboards, etc. In 2019 marketers expect that companies will spend more money on digital advertising than on traditional ads.

The most commonly used types of online advertising are: search engine marketing; email marketing; social media advertising; display ads; native advertising; and more.

Why is internet advertising important?

• Easy global coverage;
• Affordable to any budget;
• Drives traffic to a website.

No doubt that digital advertising is a fast, flexible, and measurable method for tailoring your marketing messages to people throughout the world. It’s the spirit of the times: the millennials and younger generations got used to communicate virtually, and your competitors bear this tendency in mind, as well.

Source: Send Pulse website